Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.Video marketing is not actually new. Regardless of what you’ve heard and no matter what proportion hype there's in video SEO, video conversions, or video sales pages, video marketing as an entire isn't exactly a new phenomenon.
Video has always been around. In fact, its marketing potential has always been apparent to tons of online marketing professionals. You only got to return to the times of RealPlayer to know the hype surrounding video marketing even some time past.
The truth is video marketing’s promise has always been documented , but what makes today so different is that the incontrovertible fact that we now have the technology to deliver on these promises.
People have always been talking about how awesome video marketing might be , but it had been all just theory. It was all just speculation, opinion, and therefore the facts weren't there. The technology was just simply lacking.
Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of selling , but now it's probably wearing its crown because of the increase of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile without having to spend an eternity expecting the video to download completely.
We even have top quality decoding and coding technology that's standardized. In other words, no matter what device you're watching a video on and no matter which website you’re viewing, the pictures are going to be crisp and therefore the sounds will be crystal clear.
Another technological breakthrough that we've now, involves the worth of storage. You have to know that the video that you’re watching has got to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the ground . On top of that, the service that folks offer to host websites has become cheaper and cheaper.
Given this mix , video marketing has come to its home. It has finally arrived, but here’s the problem. It is quite ironic. The challenge to video marketers nowadays is that video may are the victim of its own success. The problem now's that there’s such a lot video out there that the majority of them simply don’t have an impression . They don’t get people to convert to buyers.
Fact: most YouTube videos have very few views
Have you ever been checking out stuff on YouTube and noticed that there are an enormous number of videos that have only a few views? That is the fate shared by the overwhelming majority of selling videos on YouTube and other platforms.
You have to wrap your mind round the incontrovertible fact that video marketing is both new and old. Depending on how you navigate these factors, you'll either succeed or fail. Either your video goes to convert people into buyers or they’re just getting to sit there on YouTube getting zero views.